If you didn't know it already, Google thinks content is king and you will need to tap into this mindset if you are to succeed at SEO.
This can include content that you create and then post on external sites (with a link back to your site) such as articles, videos, press releases and podcasts. It can also include content that you place on your own site and ideally, it should include fresh content such as a regularly updated blog. But, you can also include relevant newsfeeds, videos and blogs
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